This book offers a collection of graphic projects which feature calligraphy and hand-crafted graphics in general as the exclusive or primary medium for communication. Calligraphy differs from computer graphics because of its quality and unquestionable originality. An inscription carried out by hand communicates so much more than a standard typography. This volume presents a collection of inscriptions, titles and signs found in work in diverse commercial sectors, such as packaging, fashion, the publishing industry and graphic advertising in general. An international line-up of twenty-three professional calligraphers (including Italian, Spanish, Argentine and Swiss calligraphers) have contributed to the featured projects, all clearly divided into different subject areas.
Instruments. Graphics. Logos. Publicity. Greetings. Video. Books and magazines. Packaging. Fashion. Urban art. Interior design. Invitations. Decorated objects. Various. Bibliography.